The Reboot Roadmap
Every other week I write an email discussing what I learn launching and growing Reboot Motion. If you would like to receive it directly in your inbox, subscribe below.
Lenny Rachitsky, a product specialist and the creator of Lenny’s Newsletter, recently wrote about the following question he received:
How do strategy, vision, mission, goals, and roadmap all work together? Where should I start?
Like most founders, when I first read this question I thought “of course I know all these things.”
So to test myself, I started typing it out.
Unfortunately, as is normally the case, translating a bunch of ideas that live in my head into a cohesive strategy on paper is a humbling exercise. It assessed what I knew vs. what I thought I knew- and forced me to fill in the gaps.
Laying Out a Roadmap
I started with what I knew I knew:
First, I know Reboot’s mission of helping others help athletes move better.
Second, I know our company’s focus is enterprise customers and tech partners.
Third, I know the long list of things we want to build.
But I am not sure I ever explicitly connected those dots…and that’s a mistake. In other words, I needed a cohesive plan to:
Create focus
Generate motivation around a single vision
Ensure what we build gets us where we want to go.
With that in mind, here is my first crack at the current Reboot Motion mission, vision, strategy, goals, and roadmap:
Mission: What Are We Trying to Achieve?
Help others help athletes move better.
This is a mission we’ve vocalized many times. Today, we serve MLB organizations where, more often than not, we help coaches better understand movement so they can help the athletes they work with.
But this expands beyond coaches, where we aid biomechanists, data scientists, and more.
And it will expand more in the future, with us going into other elite sports, as well as partnering with tech companies who speak directly to athletes.
Vision: What Does the World Look Like When We’ve Achieved It?
Movement analysis is table stakes.
If we’re successful every coach will be comfortable talking about rotation planes, movement consistency, balance, momentum transfer, and more.
More so, scouts, GMs, and even the general public will be aware of how biomechanical analyses effect sports.
And most importantly, players will be hungry to know in detail how their bodies move and how they can improve.
In the past decade, we have moved from a world where everyone was comfortable just knowing the outcome to one where people want to understand why it happened.
We’re successful when everyone cares about “the how”.
Strategy: What’s Our Plan for Achieving it, i.e. What’s Our Plan to Win?
Become MLB’s dominant movement analysis company → Build out an incredible team and double down on biomechanics as a service → Expand horizontally into other elite sports → Continue our maniacal focus on movement analysis and grow via partnerships.
The core of our strategy is the belief we should do what we are best at- movement analysis.
In other words, we will win with focus.
As we expand sport by sport, plenty of consumer tech companies will seem like potential competitors.
But we believe we have few true competitors- which is by design, as we believe competition is for losers.
Specifically, we avoid competition:
By going after small markets, AND
By being great potential partners. We know there are others out there who are great at distribution, coaching, gamification, and more. We want to work with them.
In short, we will win with a maniacal focus on movement, creating a world where sports tech companies want to work with us rather than compete.
Goals: How Will We Measure Progress?
Long term, Reboot expects to be the default movement analysis company in baseball, basketball, and football. This will take time. Our current goals are: 1) to be the dominant provider in MLB with 50% market share and 2) enter the NBA or NFL with multiple partners.
Our first measurable goal of partnering with 50% of MLB teams is key, as it:
Creates a great business in its own right. By achieving this number, we can learn from our users, build a great team, and constantly innovate.
Is a great signal of the value we provide elite enterprise customers.
Our second goal is equally vital- proving our ability to expand beyond MLB and defend the thesis that attacking small markets, and doing it over and over, can create a great business.
Roadmap: What do we Need to Build to Get There?
We need to make biomechanics as a service stronger.
Short-term, this means delivering:
A redesign of our hitting biomechanics reports
A more robust API for custom reports and analysis
More tools to help biomechanists to innovate
Long-term, it means proving to the NBA and NFL that we are the right partner. We need to help teams, the leagues, and other tech companies maximize the value of the motion capture data entering their world, while learning more about their specific pain points.
We know everyone is peeking over to baseball and wondering what’s going on.
We need to be there to show them.
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Reboot has a long road ahead and a ton to build in order to reach our goals. But doing so is vital in making sure we deliver on our mission: helping others help athletes move better…because helping others help athletes move better is the sole reason we exist.